Codemasters – who uses Motorsport games for its Esports activities around the DiRT Rally franchise – producing and developing the official F1 game since 2009.
Following initial interest from the owner of the 2k Sports Take Two franchise, plans moved forward for the acquisition of Codemasters by EA, which has a strong sports portfolio including FIFA football, Madden NFL and Need for Speed racing games. .
The acquisition plans were approved by the Codemasters board earlier this month, with the deal being formally concluded and announced on Thursday.
EA said in a statement that the deal meant it would be “positioned to provide fans with a steady cadence of new and exciting racing content, in addition to reaching more platforms and more regions of the world.”
Codemasters ‘series of racing titles including F1 games, DiRT, DiRT Rally, GRID and Project Cars “will be found alongside Electronic Arts’ global Need for Speed franchise, favorite Real Racing mobile game of fans and its EA SPORTS brands, enabling greater innovation and increasing the ability to deliver content and experiences to a truly global audience for racing entertainment. “
“This is the start of an exciting new era for racing games and content as we bring together the talented teams from Electronic Arts and Codemasters,” said Andrew Wilson, CEO of EA.
“The racing fandom continues to grow around the world, and the franchises in our combined portfolio will allow us to create new, innovative experiences and bring more players into the excitement of cars and motorsport.
“Our teams will be a global powerhouse in racing entertainment, with amazing games for players on all platforms, and we can’t wait to get started.”
“Today is a milestone in the history of Codemasters and an exciting day for our employees and players,” added Frank Sagnier, CEO of Codemasters.
“Partnering with EA will allow our teams to take our popular franchises to new heights and reach a large global audience through their network of players.
“Together, we can redefine the landscape of racing games to create even more engaging experiences for racing fans around the world.”
In addition to working with Codemasters on its Esports activities, Motorsport Games also hosted the Le Mans Virtual 24 Hours last year, the largest Esports motorsport event in history with a cumulative audience of over 14.2 million. viewers. It also publishes the NASCAR HEAT video game franchise.