DETROIT (NEXSTAR / AP) – On Tuesday, General Motors announced that the Hummer – once synonymous with gourmet gasoline – is going all-electric.
GM has introduced a new electric Hummer pickup, with a top-of-the-line version expected in showrooms in the fall of next year.
The Hummer will be a bit pricey at first with many standard accessories like three engines that generate 1,000 horsepower for towing and hauling. The truck can go from zero to 60 mph (97 kilometers per hour) in about three seconds. It also has a “crabbing” feature that allows the front and rear wheels to point at the same angle at low speed so it can move diagonally around obstacles.
Cheaper versions will roll out until 2024, when the EV2 will arrive from just under $ 80,000.
Ed Williamson, owner of a GMC dealership in Miami, said he was eager to acquire the new truck. Before the Hummer brand went out of business a decade ago, Williamson owned one of the best-selling dealerships in the country.
“It’s because this zip code has a lot of machismo,” he said.
The new electric Hummer should appeal to those looking to stand out from the crowd, Williamson said. It might also appeal to businesses that want to get noticed.
“I think it’s wonderful that they took this vehicle that was the anti-green icon, if you will, and did the opposite,” he said.
A total of seven automakers plan to roll out new battery-powered pickup trucks over the next two years, with the goal of capitalizing on a popular and lucrative market for expensive vehicles.
Prices announced so far show they range from around $ 40,000 for a base Cybertruck to a loaded “Edition 1” all-terrain Hummer that will start at over $ 112,000.
GM, Ford, Tesla, Bollinger Motors, Nikola, Rivian and Lordstown Motors all want a piece of what is now an oil-fueled market dominated by Ford F-Series trucks, as well as GM’s Chevrolet Silverado and pickup truck. up Ram of Fiat Chrysler.
Last year, American consumers bought more than 3 million pickup trucks of all sizes. Ford’s F-Series has been the nation’s best-selling vehicle for decades, and the company sold nearly 900,000 in 2019. This year, with sales depressed by the coronavirus, pickup sales were a big hit. flagship for automakers, who are trying to make up for lost production when factories were forced to close earlier in the year.
Big pickups now start at around $ 30,000, but can go over $ 90,000 when loaded with options. The average light full-size pickup truck cost nearly $ 50,000 in September, while heavy-duty trucks averaged over $ 62,000, according to Edmunds.com, which provides content to The Associated Press.
Experts say that since buyers are willing to pay more for trucks, it is likely that they will also be willing to shell out the cost of batteries and electric motors, which are now more expensive than gasoline or diesel trucks. But automakers are taking a risk, and it remains to be seen what actual selling prices will be, says Eric Ibara, director of vehicle residuals at Cox Automotive.
“What is the underlying demand for electric trucks? We do not know. It’s sort of a risky business for established truck makers like Ford, GM and Ram, ”he said.
It is likely that the Detroit automakers will defend their territory against Tesla’s Cybertruck, fearing that Tesla will sell pickup trucks like it has in the luxury car market, Ibara said.
“They don’t want to see their grip on full-size trucks end up in the same way,” he said.
Even with the large number of electric trucks to come, Ibara sees SUVs as the big market for consumers.
But electric trucks could also appeal to businesses, which could offload gasoline costs in favor of cheaper electricity in many places. They could also take advantage of the large batteries by using the trucks to power tools on the job sites instead of a generator. Most trucks will be able to travel over 250 miles (400 kilometers) on a single charge, with the Hummer going at least 350 miles (560 kilometers) in initial tests.